Brand Captain · concept review

Jed Nilson & The Healing and Abundance Podcast

Three homepage directions and the full logo exploration. Each page is a working front end: filters, players and interactions all respond, but nothing is wired to a backend.

Placeholder content. Copy, guest names, subscriber counts and pricing are written to make the layouts read as real. None of it is confirmed. The only genuine photograph of Jed is a still pulled from the Frame.io cut of episodes nine and ten.
Direction 01

Blueprint

Architectural drafting language. A house elevation that draws itself, a working title block, and the practice library scheduled the way a drawing set schedules doors.

Direction 02

Signal

Bold and contemporary on warm paper. Acid green, oversized type, a chaptered latest episode, and a practice library you browse by what you need tonight.

Direction 03

Motion

A live WebGL field that breathes on a four-in six-out cycle, plus a guided two minute breath you can actually run on the page.

Identity

125 logo options

Logotypes, badges, colour, material and treatment studies up front, with the drawn marks behind them. Filter, search and shortlist.